Natas

Natas is a web service that automatically removes backgrounds from car images, transforming them into professional, ready-to-publish photos. It’s designed specifically for car dealerships, photographers, and marketers to simplify visual content processing. The service works on any device, delivers high-precision object separation, and easily integrates into a business’s digital infrastructure via API.

2021 - we continue

Technologies/Stack

• ML & CV: TensorFlow, Keras, OpenCV, Python
• Backend: Ruby on Rails, Sidekiq, PostgreSQL
• Frontend: JavaScript, jQuery
• Storage & Infrastructure: AWS (Elastic Beanstalk, S3), Google Cloud

WEBSITE

natas-ai

TASK

The mission of Natas is to automate a key stage in visual content preparation: removing backgrounds, enhancing image quality, and bringing visuals to a consistent professional style. This allows photo shoots to take place in any environment while maintaining studio-level quality in the final images. The service helps businesses speed up the publication of listings and marketing materials, reduce editing costs, and standardize their visual style. Integration via API ensures seamless connectivity with existing systems and simplifies the transition to an automated workflow.

SOLUTION

The Natas service automates routine tasks, improving the quality of visual content and speeding up workflows. It helps companies save time, reduce costs, and increase the efficiency of marketing campaigns. Key features we successfully implemented:
• Intelligent image processing: a trained machine learning model and computer vision algorithms ensure high-accuracy background removal.
• Process automation: background tasks allow large volumes of images to be processed in real time.
• Management convenience: an admin panel and authentication system provide easy control over the service.
• Flexible integration: the REST API ensures seamless connectivity with external systems, making the solution ideal for digital platforms.
• Responsive design: the interface is optimized for all devices — from desktop PCs to mobile phones.

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Natas

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